The weekly rhythm (why this order works)
| Day pattern | Pillar | Job |
|---|---|---|
| Day 1, 6, 11… | EDUCATE | Teach one useful thing. Saves + shares grow reach. |
| Day 2, 7, 12… | ENGAGE | Ask, poll, debate. Comments tell the algorithm you matter. |
| Day 3, 8, 13… | PROOF | Show results, reviews, numbers. Proof converts followers to buyers. |
| Day 4, 9, 14… | STORY | Your journey, failures, behind-the-scenes. Stories build trust. |
| Day 5, 10, 15… | OFFER | Sell — but only 1 day in 5. Scarcity + clarity = DMs. |
| Sundays | REST / BATCH | Rest, or batch-shoot next week in one 2-hour session. Batch tip appears on Sunday cards. |
Rule: never post two OFFER days back-to-back. Education earns the right to sell.
Platform cheat-sheet
10 hook rules (from the library)
- First 7 words decide everything. Put the payoff up front.
- Specific beats clever: “₹6 lakh saved” beats “save big”.
- One idea per post. Two ideas = zero retention.
- Open loops: promise the answer, deliver it late in the post.
- Speak to ONE person, not “guys”.
- Numbers in hooks lift CTR: odd numbers feel more real.
- Contrarian > consensus, but stay honest — no rage-bait.
- End every post with ONE clear CTA, not three.
- Repurpose winners: a post that worked becomes a reel, then a carousel.
- Post at your audience's scroll time (test 8am, 1pm, 8pm for 2 weeks).